Out Mission, “To provide value and inspiration — one goal, one plan, one victory at a time”

Winners Circle was founded by Morgun Sholty & Raymond Serrano. Through their political endeavors they continuously encountered the same roadblocks that clearly stifled a campaign’s rhythm and productivity. 

Through trial and error they came to realize what all business titans do, that culture drives every aspect of a campaign. However, what was causing the culture within the Republican market to suffer on such a consistent basis? Not all campaigns had these cultural communication issues, but some most certainly do. 

To put it simply, there is a gap in understanding between consultants, candidates, and staff. This can stem from many reasons (one of the largest is the focus on profits over winning) that don’t need to be explicitly identified. The fact of the matter is that there is a lack of ownership from consultants; it is incumbent on the consultant to take responsibility for nearly every blunder of a campaign. Without that ownership, they dis-empower their ability to drive culture.

We have been studying Democrats and Republicans since 2016 and while we may have won the presidency, we are losing the country. We believe this is because Democrat firms are beating us through sheer effort and desire. Ask a consultant about a loss, and they will blame everything on the campaign but themselves. 

We are mutually invested in our clients victory because by winning, we will have a market for the foreseeable future.

WC has developed new principles (The 70-30 rule, MCC, etc.) that will shock the consulting market. We plan to beat our competitors prices and products not because we want to see firms fail, but because we want to see Republicans win.